Having an online presence is not only important, but vital in the digital era. Despite the size of your business, in order to have a strong impact, it must have an online profile. These days, people like easy access to things, including information which can be available just a click away. Any business, having an online presence is bound to create an unexplainable trust factor among customers, making the business more viable and genuine to them.

Here are few reasons why your business should have an online presence-

• Customers– Almost everyone is equipped with a smart phone these days; which means they have direct access to information available on the web. Having a website or any sort of online presence is bound to give your business the advantage of being available to the customers anytime they want.
• Brand– If you want to build your business’ brand name and image, going online is the first step that will help in achieving that. Your business will have the opportunity to increase its reach and can easily showcase its products and services. A good content on your company’s social media profile or blog will encourage customers to engage, thus increasing the brand image and perhaps, loyalty of your business.
• Global reach– Online presence breaks all shackles of time and distance. The best thing about having an online presence is that your business can be available to the customers 24*7. It gives your business an opportunity to reach customers that may be sitting thousands of miles away, which would seem impossible otherwise. Anyone, from anywhere in the world can be a customer, if your business has online presence.
• Potential to grow– People don’t shy away from sharing their preferences. Which means, if they like your business or your products or services, they are may review it or may write something on their social media profiles to share with the world. This gives your businesses a chance to engage with your customers and to market your products and services through your customers, thus making new customers in the process.

Any business in the modern times should be active on social media if they want to sustain in the long run. And in order to achieve this, it is important that your business should have a gripping online presence.

Vinay Deshmukh

05 Dec 2016